Kim Kardashian: Hollywood, the once popular mobile game that helped make her famous and rich, has now shut down after almost a decade.
The game allows you to mirror the lives of the Kardashians by creating avatars dedicated to achieving virtual A-list status by climbing the social ladder. Free to download, real money comes from in-app purchases like virtual clothes and accessories for avatars, which helped it earn $700,000 a day shortly after its launch in June 2014.
“I thank you from the bottom of my heart to everyone who has loved and played on ‘Kim Kardashian: Hollywood’ over the past ten years. This journey is very important to me, but I know it means a lot,” Kardashian said. time to focus on other passions.”
The game has been a huge success for its developer, Glu Mobile, who previously reported that the game has been downloaded at least 145 million times and generated $160 million in revenue in its first two years of business. .
Glu has used this success to develop other mobile games based on other celebrities such as Britney Spears and celebrity chef Gordon Ramsay. The company was eventually acquired by Electronics Arts in 2021 for $2 billion.
In a statement, Kardashian thanked Glu and “so many people who worked so hard behind the scenes to make this a success.” “This community we’ve built together will inspire me forever.”
Either way, Kardashian doesn’t need this game. Over the past ten years, She has become an entrepreneur. Arguably her most successful venture is the creation of the underwear and clothing brand Skims, which has grown into a menswear retailer. This will be seen as the company’s first offering.
She also owns a private equity firm called SKYY Partners which she founded last year. Her first investment was in Truff, a luxury pharmaceutical company that makes a thorny adhesive.
